How To Drive Traffic To Your Website For Your Small Business

You can’t hold up a sign saying “come to my website”…so as a small business owner you need to be strategic, clever, and smart in your methods in getting better qualified prospects to come to your website so that you can get more clients, leads and ultimately make more money. A wise man by the name of Bill Gates stated that in the year 2015, “If you don’t have any web presence for your small business, you will soon be out of business.” Yes it’s true so let’s start it off by getting a website designed to enhance your brand and attract the prospects and clients you want. Qualified prospects are searching the web for qualified business’s before they make a decision so it is crucial that you use these proven marketing strategies to attract the right traffic to your website.

As a small business owner you need a simple and easy to implement strategies to get qualified prospects to your website so that you get the results that you are looking for. Working with my clients, I have found it to be 5 major strategies that every small business owner can use to drive qualified prospects to their website.

A very clever and strategic way to start would be to get into Pay per click online advertising. You might be afraid of pay per click advertising but don’t be. Pay per click can get you up higher on the search engine faster; with the proper headline and copy people will see your ad through the clutter and with the right words you will easily attract the qualified prospects to your website.

Another sure way of driving qualified prospects to your business website is article writing. There are many places to upload your articles and put them on the web for little or no money at all. In those articles about your business and or product you can put links in there and qualified prospects are able to click the link bringing them straight to your website. This will build credibility for your small business and build a trust for your products and or service, and when a prospect trust you they will buy from you. Not to mention your business website will move up higher organically on the search engine.

One other way of getting qualified prospects to your business website is to create a Affiliate program. You partner your product and or service with another business owner’s product and or service that serve your ideal client, giving the customer more value. For example: Wouldn’t it be nice if you joined a gym and every time you went you got a coupon to the health food store down the street or online? (HINT) This is helping both business owners. The owner of the Gym and the owner of the health food store. By both business owners working together they are able to give the customer better value and a great purchase experience. So find yourself another small business owner that serves the same type of client you serve and start an affiliate program it is a win, win for both business owners.

Qualified prospects are watching TV on a daily basis. People are now using cell phones to watch TV or commercials, so it’s only right that Video marketing become a priority! Make a quick video with a portable flip cam showing the benefits and features of your products and or services upload it throughout the web and wait for the traffic, you will find qualified prospects visiting your business site frequently and you will find you deposits in your bank account on a consistent basis.

Since we are in the information age we need to use it to our advantage as small business owners. As a small business owner you can use social networking on the social sites like Facebook, MySpace, Twitter just to name a few to your advantage building relationships with qualified prospects. Get in involved with these social networks, leave a link (leading back to your business website) at the end of you statements and you will find qualified prospects visiting your business website daily.

Like that old saying where there’s a will there’s a way and by judging the things we have talked about I have showed you 5 ways to get qualified prospects to your business website, do you have the will?

If You Are A Small Business Women Or Man And Would Like To Know The #1 Secret To Building A Solid Client List visit: http://www.TheMagicInYou.com

Mistakes That Usually Happen In Small Business Websites

One most important thing to bear in mind if you have a small business – make your website your focal point. It must be able to express your brand whilst providing bridges to make your leads easily connect with you.

You might be wondering why a website is still needed even if your business is small. Well, studies proved that most of the potential customers come from online users who’ve been searching for business locally. Thus, creating a small business website does not only market your business to your possible leads, but will also provide you with the opportunity to interact with your prospects and build relationship with them.

Whatever you apply to your business should all lead back to your site, making it the hub of your entire marketing venture. This is the main reason why your website should be on top of things.

However, it doesn’t necessarily mean that with a small business, less effort is required. Aside from this wrong notion, below are the usual mistakes that occur mostly on small business websites.

Absence Of Blog

Blogs can drive visitors to visit your site. Without it, who else would want to browse through your web pages? What’s great in having this feature is that can attract more customers, stimulate more traffic, and helped turn your website a go-to-resource for your line of business.

No Opt-in Feature

The main objective of having a website is to attract visitors and turned them into frequent guests. And to be able to do this effectively, you must add an opt-in feature to your website itself. Compiling email addresses can widely open better possibilities of developing acquaintances with your prospects, which in turn can be your avid followers who will voluntarily spread the goodness that they have benefited from your website.

Disorganized Website

Websites need not to be extravagantly sophisticated. Simple and neat designs are preferred by viewers since these are easily comprehensible. Most of the visited websites mostly have white backgrounds with a complemented text, a header, and footer. Observe some of your favorite websites and see for yourself that simplicity and orderly can really run a long fruitful way.

Got The Right Fold?

Whenever an internet user visits your small business website, the section they first view is characterized as the “above-the-fold”. This part mostly depends on two things – the screen’s physical dimension and resolution. Make certain that you were able to post a good content on this portion as this will help hold the viewer’s interest stimulating them to read further, thus, knowing your business more.

You can check your website now and see for yourself if you’ve got these usual mistakes. Fix at least one error and determine the difference it has made on your small business website. Notice that in no time the odds will favor right on your side, driving more prospects to your website profitably.

Heavy Aesthetics

There’s nothing wrong in having excellent designs in your small business website. However, if the images you’re using are too large, your website may take some time to load. A certain study revealed that internet users could not wait for more than three minutes for the website to load, neglecting it otherwise. So what’s the use of your good content and design if people can’t view or read your page.

What Small Business Owners Are Missing Out On By Not Having a Website

Small business owners seeking to make their business more profitable or stable need not overlook the benefits of creating a website. Websites for small businesses offer amazing new opportunities that are otherwise unavailable. We have put together a list of what you are missing out on my not having a website for your small business.

Gaining credibility on a larger scale – Small business owners may have established their credibility with their regular customers or within a radius of a few miles. If they wish to build more credibility and share their expertise with more people than ever before, establishing a website where they can provide this information through articles, blogs, and videos is a great way to do this.

Molding Identity – Maintaining a website is a great way for a business to effectively mold how they would like to be perceived by patrons and others in the industry. It allows a company to have more control over the information that is provided on them and to have a better look into what people are saying about them.

Housing their own community – Unless they’re a coffee shop, providing a place where customers can get together and offer advice and share ideas can be pretty tough to accomplish. Having a website for a business can provide a place for patrons to do this easily by offering chat space, instant messengers, and comment room for company blogs and articles. This proves to be important because it gets people discussing a company’s products and services.

Generating more leads – It can be difficult to generate leads as it is, but the web can make it a lot easier. When a business establishes a website, they then establish an incredibly effective way to build leads. There are some great ways to do this: developing a social media following, gaining blog followers, providing forms on the website to collect submitted information, and building successful email marketing campaigns.

Establishing more professional contacts – Networking with others in the industry is crucial to a company’s success. The ability to share information and ideas with other professionals and build a relationship with them is key to building a successful company. When a company has a website they are able to create more contacts quickly and easily by letting everyone know who they are.

Interaction with more customers – A company positively interacting with their customer is imperative to maintaining and gaining loyal patrons. Customers have the right and a want to feel connected on a personal level to the company they are spending their money with. Having a website where they can interact with a company easily and directly communicate with them lays the ground work for a great business. Tying social media accounts in with a website is suggested if a company wants to optimize their relationship with their customers. Social media sites like Facebook, Twitter, and LinkedIn have provided superb platforms for companies to take advantage of.

Avoid the 2 Biggest Mistakes Small Business Make When Marketing on Internet

The incredible marketing leverage the internet provides from business owners is invaluable in today day and age. The internet has allowed small business owners and start-ups to really expand their marketing message, increasing their marketing reach and often much more cost effective than past traditional marketing methods.

Internet marketing should be at the top or any small businesses marketing arsenal however like all tools if you don’t have an understanding how to use it, it will cost you.

After helping out dozens of local small business owners make more money and generate more leads using the internet I have found there are a few core reasons why most of them struggle in the first place.

1. Your Website.

I see this problem happen all the time when I work local business clients. Many have acted and got a website created and uploaded to the World Wide Web and I congratulate them for taking action.

The problem is that many pay a graphic designer $10000 or more for a ‘beautiful’ website only to discover 6 months later that their website has not made them any money and has not generated any leads.

What most small business owners don’t understand is that a ‘beautiful’ website won’t get you more customers. There are certain elements a graphic designer will never tell you about (even if they did know about them) that you can tweak on your existing site that can quickly turn it not just into a beautiful website but one that is a lead magnet.

Many of these tweaks won’t cost you any money at all but they can be the difference between zero customers to your website versus hundreds or even thousands of customer every month.

2. Getting Visitors To Your Website

This where many small business owners are told to hire an expensive SEO (Search Engine Optimization) or PPC (Pay-Per-Click) firm and get them to do it for you. What many SEO and PPC companies don’t want you to know is that what they are doing to get your website listed in the search engines is not that difficult once you understand HOW it works.

Some companies even guarantee to get them a first page ranking in Google within the next 30 days. Yet what most of these companies do is pick an obscure keyword or phrase like ‘San Jose Dentist who like to fish’ which only get 1 visitor every other year and only take them about 30 seconds to get a first page ranking.

Obviously the reason they don’t tell you how simple it is because if you understood the step-by-step process you would just get your assistant or receptionist to do these tasks between phone calls.