The Sports Event Every Small Business Owner Should Watch

Can you imagine leading a pack of 12 Siberian Huskies across 1,000 miles of freezing cold (and brutally tough) Alaskan terrain?

I can’t.

Sleeping as much as you can in a paper thin tent…

Eating rock hard beef jerky whenever you get a chance…

And being blasted by Mother Nature.

And while many would argue that the Tour De France or the Kona Ironman are the toughest endurance events on the planet, I say it’s the Iditarod dog race.

Why?

Because anyone who’s willing to lead a pack of 12 dogs for 20 days while Mother Nature is doing her best to CRUSH this person, is someone with a boatload of mental toughness to do darn near anything they set their mind to.

And here’s something else to ponder:

The Iditarod participants get next to no chance to rethink… re-strategize… or change course because the clock keeps on ticking. So they have no choice but to go balls to the wall hoping their original race plan is enough to win.

Sound familiar?

Everything about this race reminds me of how business is done in the 21st century.

You got all kinds of competitors dying to eat your lunch.

You got all kinds of customers price shopping you on the internet.

You got all kinds of government regulations strapped around your neck.

And despite all of these roadblocks, you have to find a way to lead your business (as well as your team if you have employees) over, around, through and under every single obstacle that stands in your way.

So what?

What’s the big lesson here?

Now that I think of it, the lesson here is the fact that business is tough. Business is hard. Success does not come easy no matter how many times we’re reminded about that one-in-a-million overnight success.

Sure, you can certainly have a big breakthrough in business.

But more than likely, you’re going to have days, weeks, months and maybe even years where the going is slow like the Iditarod dog race. And if you are truly committed to success then you have to keep plowing along… making slow and steady progress until you lead your pack of dogs across the finish line.

The irony in business is the fact that the finish line never comes.

Huh?

Yeah, because once you achieve one goal there is another goal looming on the horizon.

This is also why you have to celebrate your success (when you cross that finish line) so you don’t burn yourself out.

So there you have it.

The sporting event you should follow if you own a small business and are serious about making it successful.